A small senior team. Working with AI.

A product studio in Tallinn. We design, build and run software, and we try everything on two products of our own first.

Who is behind it

We take something complicated and make it feel obvious.

We've built for the web since 2000 – first websites and online stores, then software people use every day: casino operator consoles, survey platforms, warehouse and farm apps.

Now we do the same with AI. Not the demos – the boring, profitable kind: reading enquiries, matching invoices, assembling reports. We explain it in plain language, find where it pays, and build the first process ourselves. One team from the first sketch to the deploy, and still reachable after it's live.

Two products are our proving ground: Koru Farm, our own digital field book for farmers across Europe, and Pixel Chain, apps for the yard and the factory floor, which we design and build with its team. Everything we offer clients is tried on these two first.

  • RomanEngineering, design and product
  • KristinaBusiness operations
The AI workforce

Six roles, filled by AI.

Each role follows written procedures – 124 of them – and a check won't let any work be marked done without proof. Nothing goes out without a human signing it.

UI/UX designer Reviews interfaces against best-in-class patterns: hierarchy, states, empty screens.

Researcher Reads articles, videos and markets. Every claim comes with its source.

Developer and reviewer Write code in pairs: one builds, the other checks, until the review is clean.

Verifier After every change, checks the product in a real browser and brings the evidence.

Creative and marketing Decks, videos, visuals and draft posts. A human publishes.

System auditor Keeps the workforce itself from going stale: rules, gates, versions.

How we work
  • Plain language firstIf we can't explain the system in one sentence your accountant understands, the design isn't finished.
  • AI where it earns its placeWe'll tell you when a spreadsheet or a simple script would do the job for less. Where we do use AI, it has to pay for itself, and we measure that.
  • You own everythingYour accounts, data and repository, a documented handover, and an off-switch your team can reach.
  • "Done" comes with proofAfter every change, the product is checked in a real browser. We don't call something done until we've seen it work.
The path

One block is one year. The blinking one is this year.

2025 – now

Our own products

Pixel Chain2026 – now

UX/UI, front-end and marketing. Apps for the yard and the factory floor.

Koru Farm2025 – now

Co-founder, CTO and product lead.

2015 – 2024

Product platforms, years deep

Games Global2022 – 2025

Senior product designer on the consoles casino operators configure daily, 100+ pages.

Real Dealer Studios2021 – 2022

UI design for live-casino game interfaces.

Survease2015 – 2025

Design and front-end for a survey platform, ten years from sketch to production.

2000 – 2014

Websites, then booking systems

Tallink Hotels2010 – 2020

The hotel booking system: website, analytics and marketing.

Independent2000 – 2010

Websites, WordPress and Magento online stores, design.

26years building for the web
6companies, startup to enterprise
10years on one product platform
Hiring

Koru Farm is looking for people.

Two roles for our farm product. If one sounds like you, write to us. roman@hromenkov.com

Agronomist, Baltic markets Works with farmers in Estonia, Latvia and Lithuania and shapes the product's advice for the region.

Sales Brings Koru Farm to farms and co-operatives, from the first call to a signed season.

Based in
Tallinn, Estonia
Clients
Across Europe
Languages
English, Estonian, Russian

What are you building next?

Book a 30-min call
You'll talk to Roman, the founder. It's free, and if we're not the right fit, we'll tell you.